President @ IE Business School
Juan José Güemes (1969) joined IE University in March 2010, as President of the Center for Entrepreneurship & Innovation, after seventeen years of intense political activity. He had previously served in a broad range of government departments, including tourism, finance and employment, gender policies, and health.
Güemes holds a Bachelor’s Degree in Economics and Business Administration (Universidad Complutense, Madrid, 1992) and a Master in Financial Markets (Universidad San Pablo CEU, Madrid, 1993). He began his career as an analyst at the Bank of Spain in 1991, before serving as Economic Adviser to Spain’s Popular Party in the Spanish Parliament from 1993 to 1996. He later served as advisor to the Deputy Prime Minister and Minister of Finance Rodrigo de Rato Figaredo, who appointed him Deputy Director of his Cabinet in 1998.
In the year 2000 Juan José Guemes was appointed General Secretary of Tourism, being responsible for the international promotion of Spain as a tourist destination. In the three years he headed tourism in Spain, he modernized the country’s brand image and promoted a strategy to take Spanish tourism into new markets and products. During his term of office the State Society for Tourism Information Management was created to promote Spain online. Today, the Spanish Tourist Board is a leader in the use of Internet for the promotion of tourist destinations and tourist products.
Güemes joined the Madrid Regional Government as Regional Minister for Employment and Diversity in 2003. He developed a pioneering approach to promoting equal opportunities for men and women, including the LiderA program, designed to help women gain access to senior management positions in companies.
He was appointed Madrid region’s Minister for Health in 2007. During the three years he held this position he opened eight new hospitals, three medical schools and launched key biomedical research initiatives. Further achievements during his time in the public health sector include fostering partnerships between public and private health organizations, the introduction of major innovations in hospital management and the patient’s freedom to choose among different health services. He has been member from the Executive Committee from Partido Popular in Madrid between 1999 and 2010. Moreover, He has also been member from the Spanish National Executive Committee from Partido Popular until 2012.
His work in government organizations gained him a reputation for entrepreneurial ideas and innovation in the public sector. As Chairman of IE’s Center for Innovation & Entrepreneurship he is focused on fostering the entrepreneurial spirit and creating new business and social projects
In January 2012 he was appointed VP of Economic Affairs at IE. He makes compatible this responsibility with the Chair of the Center for Entrepreneurship & Innovation. Güemes is also co-Founder and member of the Board of Fundación Creaté, an NGO devoted to train primary school teachers in teaching entrepreneurship. He is also an early stage investor and founder of several startups.